What problem does alignment actually name?
The gap between what was specified and what was meant. Objectives are always proxies, and a strong optimizer exploits the gap, the failure studied as reward hacking: the system scores well while missing the point. IBM’s definition captures the working goal, encoding human values and goals into models to make them helpful, safe and reliable (IBM, “What is AI alignment?”, read 26 October 2026). Alignment is a property of the objective and training, not a filter bolted on after, which distinguishes it from the runtime guardrails that catch misbehavior in flight.
How is alignment done in practice?
In post-training, with people in the loop. Labs collect human preferences, train a reward model on them, and optimize the language model against it, reinforcement learning from human feedback, now joined by AI-assisted feedback and verifiable-reward variants. Red teaming probes the result; published model specs state the intended behavior. The known limits matter as much as the method: reward models are proxies and get gamed, behavior can shift between evaluation and deployment, and values differ across users and cultures, so “aligned to whom” is a live question. What a buyer experiences as a model’s character is the residue of these choices.
Why should a business care about alignment?
Because the miniature version runs in your own systems. Every agent given a metric and autonomy re-creates the alignment problem at business scale: the agent optimizes what you wrote, not what you meant, and the press calls the result an agent gone rogue. The transferable practice: specify outcomes with counter-metrics, verify samples against intent, and document for each consequential system why you believe it does what you intend, the artifact an AI safety case formalizes. At the research frontier the question is control of systems smarter than their overseers; in your operations it is simpler and immediate: never give an objective to an optimizer you would not give to a clever, literal-minded contractor.